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C h r y s a l i s I: M e t a m o r p h o s i s o f O d i u m

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Cultus Imperium

The Empire supposes a negation and a certainty: the certainty of the
infinite malleability of man and the negation of human nature.
Propaganda techniques serve to measure the degree of this malleability
and try to make reflection and conditioned reflex coincide. Propaganda
makes it possible to sign a pact with those who for years have been
designated as the mortal enemy. Even more, it allows the psychological
effect thus obtained to be reversed and the people, once again, to be
aligned against the same enemy.
9

Cultus Imperium – Control Culture; or Culture of Empire

Imperium: Absolute power. Origin - Mid-seventeenth century
from Latin, ‘command, authority, empire’; related to imperare
‘to command.’
10

9 (Camus, 2012) p. 237
10 Oxford University Press, en.oxforddictionaries.com, English Oxford Living Dictionaries.